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Lesson Plan Objective Mass Communication- Corporate Logo Design Students examine popular corporate logos through internet research. Students analyze the importance of a "credible logo" and distinguish traits that successful logos contain. Students develop mock corporations and design logos. Students evaluate "credibility" of logo through on-line auction at Ebay website, offering logo design to prospective buyers. |
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| TEKS/Student
Expectations 1.B Identify standards for making appropriate communication choices for self (corporation), listener (prospective client), occasion (sale of logo on eBay), and task (credible logo design.) 1.I Recognize the importance of gathering and using accurate and complete information as a basis for making communication decisions. (Group leaders must consider all team members and suggestions in logo creation.) 2.E Make clear appropriate requests, give clear and accurate directions, ask appropriate and purposeful questions, and respond appropriately to the requests, directions, and questions of others 3.B Analyze group dynamics and processes for participating effectively in groups, committees, or teams 3.E Use appropriate verbal, nonverbal, and listening strategies to promote group effectiveness 3.F Identify and analyze leadership styles 4.A Analyze the audience, occasion, and purpose when designing presentations 4.B Determine specific topics and purposes for presentations 4.C Research topics using primary and secondary sources, including electronic technology 4.J Prepare, organize, and participate in an informative or persuasive group discussion for an audience 4.N Evaluate effectiveness of group presentation |
Essential/Engaging
Questions How important are quality logos to a company image? How does a company develop a quality logo? Can you link the importance of a quality logo to the success of a company? How effective are logos in selling company products? Can you compose a list of successful logos and their corresponding companies? Can you create a logo that incorporates company ideals in the design? How do you devise a logo with personality? Can you conclude how shape and color in a logo affects audience reaction to a logo? Can you demonstrate how a bad logo can be detrimental to a company's success? What are the first elements to consider when designing a logo? |
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| Targetted TAKS
Objectives ELA 1.7 Reading Comprehension - Students research famous logos on internet and read about their conception - each group produces summaries of texts by identifying main ideas and their supporting details, and presents summaries to class. |
Activities/E.B.A.M. (Experimental
Based Action Model) Series of lessons. 1. Internet research, presentations on successful logos. 2. Analysis of effectiveness of mass communication. 3. Development of team corporation. 4. Development of team corporation logo. 5. Unit on group communication skills, and leadership skills. Relate group communication skills to real-life corporate situations. 6. Developement of marketing plan for eBay auction of logo. 7. Listing on live eBay auction. 8. Monitoring of auction including responding to electronic e-mail from prospective buyers. 9. Analyze effectiveness of auction marketing based on auction hit counter. 10. Make changes to live auction listing to generate more interest. 11. Culminating sale of logo. 12. Self evaluation of success of logo, mass communication skills, marketing skills, group communication skills, and selling skills through comparison of peer logos and auctions. |
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| Concepts & Topics 1. Students research the importance of logo design to corporate success, then LINK this to importance of MASS COMMUNICATION in today's society. Students analyze the power of MASS COMMUNICATION to invade all aspects of society, and affect multibillion dollar industries. 2. Students analyze elements contained in successful logos and DESIGN AND INVENT own logo for "student" corporation. 3. Students collaborate in groups, using group communication skills, in order to decide what type of corporation they will form, and what kind of logo to design. 4. Students will elect group leader, who will then demonstrate leadership communication skills in accomplishing group task. 5. Students will analyze concept of on-line selling, and communication skills needed to attract attention to auction. 6. Students will develop ablility to become "credible" logo designers, and measure the success and legitimacy of their logo by offering it for sale on live eBay auction. 7. At conclusion of auctions students compare and contrast success of sale of team logos, and self-evaluate group performance. 8. Students assess strengths of presentation, marketing, and logo design, and determine alternate ways that would make logo even more powerful and lead to greater success at point of sale. 9. Students self-evaluate power of real life mass communication channels, and self-evaluate ability of group to form corporation, work together, and experience success. |
Other Activities 1. Students develop "credible" logo. 2. Students sell logo on eBay. 3. Students research origins and uses of famous corporate logo. 4. Students write "attention grabbing" titles and descriptions for eBay auction. 5. Students concentrate on mass communication and far reaching practical uses of it. 6. Students give presentations on researched logo. 7. Students give presentations on team corporations and new logo designs. 8. Students track auctions, answer questions from bidders, respond through e-mail to prospective buyers, list logos, and handle all other requirements of on line auction using mass communication and technology. |
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| Process Skills Students acquire skill to analyze successful logo design, and realize power of Mass Communication. Students acquire skills to effectively work in groups. Students acquire skills to analyze needs of audience (prospective buyers) in developing logo. Students acquire skills in participating in real-life mass communication sale of logo through participation in eBay auction. Students develop skills to evaluate success of logo auction by comparing and contrasting to success of other teams' sale of logos on eBay. |
Resources Textbook and worksheets. Teacher notes. Internet research - online. Powerpoint presentations. Live eBay auction website - online. E-mail response - online. Drawing/Designing logos - computer. Draw and paint programs. Clipart - computer/online. |
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Bloom's Taxonomy
Description of activities that support the Bloom's level
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Differentiation
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Technology Applications 1. Internet research - online. www.google.com 2. Powerpoint presentations. classroom computer, multimedia projector, internet lab/library 3. Live eBay auction website - online. www.eBay.com 4. E-mail response - online. www.eBay.com/e-mail accounts of seller/library 5. Drawing/Designing logos - computer. Draw and paint programs/classroom computer/library computers/internet lab |
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| Culminating Performance
Task Students combine elments of mass communication, logo design, competent communication in group setting, audience analysis, preparing and giving presentations, and self-evaluation and group evaluation in culminating activity of selling logo in real live auction on eBay.
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Assessments http://rubistar.4teachers.org/index.php?screen=ShowRubric&rubric_id=1221818& http://rubistar.4teachers.org/index.php?screen=ShowRubric&rubric_id=1221822&
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Complex Thinking Strategies
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